It’s no secret that Ethiopians are some of the most naturally beautiful people in the world, so when Cutting It The ATL star Mushiya Tshikuka decided to cook up a master plan to launch her own line of Ethiopian textured 100% virgin hair extensions it definitely grabbed the attention of natural-hair lovers across the map and raised a few eyebrows. Mushiya kicked off her new ‘Runway Curls’ campaign with great fanfare during the Cutting In The ATL season finale and just released a steamy promotional video to give it some extra exposure, get familiar with ‘Runway Curls’ below..
To close out the inaugural season of the network’s popular new show, WEtv featured the behind-the-scenes shoot for Mushiya’s debut video for “Runway Curls.” Specially created to launch her line of 100% human Ethiopian textured extensions, the song showcases her prowess as a vocalist over a high-energy dance track with House flair and a touch of Afro Beat produced by Mushiya’s husband Lou Smith. Blending Mushiya’s love of music, fashion, beauty and natural hair into an audiovisual experience gave WEtv another avenue to feature and set Mushiya apart from the other stylists on Cutting It In the ATL.
Featuring custom dresses from Mushiya’s home country of the Congo, each model rocks a style created with Runway Curls hair including chic City AfroUrban Twists in shades of trendy gray; the wavy Messy Bitch texture in ombré blonde; pretty Playboy in strawberry blonde and honey highlights; and Dirty Girl, edged up with lowlights of teal and indigo. -Runway Curls/Mushiya Tshikuka