Yandy Smith plans to go big for the launch of her new Yelle Beauty empire that boasts a high end lineup of mink lashes, hair extensions, & skin care products. So in an effort to turn heads and ensure that she grabs your attention in the crowded beauty market, she’s aiming for viral glory with the release of Yelle’s accompanying short film starring her and Kimbella Vanderhee as its leading ladies. Dive-in below.